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19 January
Comments Off on How can benefit pros connect with Millennials? Try talking to them

How can benefit pros connect with Millennials? Try talking to them

Many studies have documented the attitude that millennials have toward customer service processes. Whether it’s an online chat, mobile banking transaction, or simply texting a food order, the non-essential transactions of their daily lives requires expedient service and response. Millennials want fast, efficient and reliable support, and they prefer digital self-service over a phone call.

In fact, the last thing that many millennials want to do is to contact a call center. Stories about the cable company and overseas tech support teams have, in many cases, created a culture of abstinence toward talking to a live human being. Why talk to someone when I can just chat or text? This perception of millennials seems to hold water in many cases. But are there certain instances where millennials prefer the personal touch over digital interactions?

 
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